Privacy Policy

PRIVACY POLICY LYT Health Management LLC ("LYT," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, share, and protect your information when you access or use our websites, checkout pages, portals, communities, programs, and related services (collectively, the "Platform" or "Services"). By accessing or using the Services, creating an account, purchasing, or otherwise interacting with LYT, you acknowledge that you have read and understand this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Services. 1. LEGAL ENTITY & CONTACT INFORMATION Legal Entity: LYT Health Management LLC State of Formation: Florida Address: 10 SW South River Dr, Miami, FL 33130 Email (Privacy & Support): admin@lytmanagement.com 2. WHAT LYT IS (AND IS NOT) LYT is not a medical provider and does not provide medical care. LYT operates as a wellness platform and management services organization (MSO) that provides: • Fitness and wellness programming • Educational nutrition content (non-clinical) • Coaching and accountability support (non-clinical) • Community access • Administrative and coordination services Medical consultations, diagnoses, prescriptions, and clinical decisions are provided solely by independent, licensed healthcare providers ("Providers") operating on their own HIPAA-compliant platforms. Medications, if prescribed, are dispensed and shipped by licensed third-party pharmacies. LYT does not control medical decision-making. 3. INFORMATION WE COLLECT A. Information You Provide to Us Account & Registration Information • Full name • Email address • Phone number • Physical address • Date of birth • Biological sex (used solely to personalize nutrition and wellness plans) Payment Information • Payments are processed through Shopify (with Stripe as the underlying processor) • LYT does not store full credit card numbers • Only payment tokens and transaction records are retained Identification & Verification • For non-medical products: basic identification data may be requested • For medical services: identity verification (e.g., photo ID) is collected directly by the medical provider, not by LYT User Content • Progress tracking data • Optional before/after photos (for personal progress) • Messages, communications, and files you submit Photos, testimonials, or content are never published without explicit user consent. B. Health-Related Information • Medical intake forms, symptoms, diagnoses, prescriptions, and treatment data are collected and stored only on the Provider's HIPAA-compliant platform • LYT may view limited, non-clinical data strictly to: - Correct technical errors - Ensure proper routing of information to Providers • LYT does not store or maintain Protected Health Information (PHI) C. Automatically Collected Information We may automatically collect: • IP address • Device and browser information • Pages viewed, session duration, interactions • General location (city/state level) 4. ANALYTICS & ADVERTISING TECHNOLOGIES (MAY USE) LYT may use analytics, tracking, and advertising technologies, including but not limited to: • Cookies • Pixels • Similar technologies These may include: • Analytics tools (e.g., Google Analytics) • Advertising or retargeting pixels (e.g., Meta, TikTok) These tools may collect information about your interaction with the Platform to: • Improve user experience • Measure performance • Deliver relevant content or ads LYT does not share medical or health data with advertising networks. Do Not Sell or Share Users may request to opt out of the sale or sharing of personal information by contacting: admin@lytmanagement.com 5. COMMUNICATIONS By providing your contact information, you consent to receive communications via: • Email • Phone calls • WhatsApp • Telegram Text messages (SMS) are separate: we only send them if you check the optional SMS box on the sign-up form (unchecked by default), and only to deliver your one-time sign-in code. Consent to SMS is not a condition of purchase. Reply STOP to opt out or HELP for help. Message and data rates may apply. These communications may include: • Account updates • Program delivery • Scheduling • Customer support • Marketing (where permitted) Opt-out options are provided for marketing messages (e.g., "STOP" for SMS, unsubscribe links). 6. TESTIMONIALS & USER CONTENT • Testimonials may be requested voluntarily • Written, video, or image testimonials are only published with explicit consent • Before/after photos are used for personal tracking and never shared publicly without authorization • Social media reposts require consent 7. SHARING OF INFORMATION We may share information with: • Service providers (payment processing, hosting, email delivery, customer support) • Telehealth providers and pharmacies (when applicable) • Legal or regulatory authorities when required by law We do not sell personal data and do not share health data for advertising purposes. Text messaging (SMS): if you choose to receive text messages, we use your mobile number only to send you your one-time sign-in code for your patient portal. No mobile information, including phone numbers and text-message opt-in data and consent, is shared with or sold to third parties or affiliates for marketing or promotional purposes. Our service providers that deliver messages on our behalf may process your number only to deliver them. Reply STOP at any time to opt out. Social media messages and comments: if you message us on Facebook or Instagram, or comment on our posts, we receive your public name, profile picture, and the content of your message or comment. We use them only to reply to you and assist you. They are stored on LYT's protected servers and are never sold or used for advertising. How to request deletion of your data: email admin@lytmanagement.com with the subject "Delete my data" and include your Facebook or Instagram username. We delete your messages and comments within 30 days and confirm by email. 8. DATA RETENTION We retain personal and operational data for up to three (3) years, unless a longer period is required by law. Upon account closure: • Data may be deleted, anonymized, or retained for legal, accounting, or compliance purposes 9. DATA SECURITY We use reasonable administrative, technical, and physical safeguards to protect personal information, including: • Access controls • Limited internal access (support, operations, coaches) • Secure platforms and vendors No system is 100% secure. Use of the Platform is at your own risk. 10. MINORS & ELIGIBILITY • Services are intended for individuals 18 years or older • Medication-related services are not available for minors • We do not knowingly collect data from children 11. HIPAA & MEDICAL PRIVACY Medical services are governed by the Provider's Notice of Privacy Practices (NPP), which applies to Protected Health Information collected by Providers. LYT's Privacy Policy applies only to non-PHI information collected through the Platform. 12. CHANGES TO THIS POLICY We may update this Privacy Policy periodically. Updates will be posted on the Platform. Continued use constitutes acceptance. 13. CONTACT Questions or requests regarding privacy may be sent to: admin@lytmanagement.com